Colour for customers
May 01, 2014 at 4:20 PM
The first thing to think about when it comes to any fit out is who you are trying to attract and what you want them to do once they come to your premises.
These days businesses, especially retail businesses, need to be able to attract people for reasons other than their products. When just about anything can be bought online, customers need a reason to come and actually visit a store – if someone is going to make the effort to leave their house, then they want to be in a pleasurable environment.
Colour has a huge impact on this, as choosing even a different shade of a colour can completely change the look and feel of a space.
Things to remember are:
- Who is your customer? If your products are geared towards younger people, incorporating bright, fun colours can help draw customers in. On the other hand, if you’re trying to create a space where customers can spend a lot of time browsing and relaxing, then quieter, neutral colours can be more effective.
- Colour isn’t just stuck on the walls. Think about whether you want the space itself to be colourful, or whether you want to bring colour into the furniture or decoration.
- Consider textures. Don’t just think about colour; consider what kind of texture you want on your walls and furniture. For example, do you want to use metals in your fit out or would you prefer wood to keep it less sterile feeling? Let the textures help guide the colours you choose.