The idea of what a kitchen needs to be has changed over the last few decades. Up until only a few decades ago, it was a room hidden away where the lady of the house (or, for a lucky few, perhaps a helper) would do all of the cooking.
Recently, we mentioned how important colour is for interior design in the home. It’s no less important when designing the interior of shops, although it needs to be considered differently. Colour invokes emotions, and shoppers often subconsciously make a decision about what they’ll buy (and indeed, whether they’ll make a purchase at all), based on colour.
During the recession, retailers tried different strategies to encourage customers to shop with them. Interestingly, one of the most successful tactics was to enhance the overall in-store customer experience. This meant revamping the interior look of stores and making it easier for customers to buy there.
